True or False: Performance objectives must be measurable to ensure they support business objectives.

Performance objectives must indeed be measurable to effectively support business objectives. Measurability allows organizations to evaluate progress, determine if targets are being met, and make data-driven decisions. When objectives are quantifiable, it enables teams to clearly identify success and areas that may need improvement, which is vital in achieving broader business goals.

For example, if a business aims to increase customer satisfaction, a measurable performance objective could be to raise customer satisfaction ratings by a certain percentage within a defined period. This objective can then be monitored and assessed systematically, leading to more informed strategic decisions.

Moreover, specific, measurable objectives encourage accountability among team members, as they provide clear benchmarks for evaluating performance. This alignment of performance objectives with business objectives fosters a culture of continuous improvement and ensures that all efforts are directed towards achieving overarching organizational goals.